History Of Corny Cottage

In 2006 three friends were sitting together and making a jokes with one and another that was time when Mr. Irfan Ali explore a unique idea of launching a traditional product corn in variety of taste with the name of corny cottage. At that time it was suppose to be a joke, but he along with his friends accept that challenge and introduce a new product in distinguish style with the blend of all new techniques to serve the ultimate consumer. The whole procedure was handle in the light of new marketing management trends.

The increase of sales volume by creating valuable customer proves that it was not a joke but it was answer to such critics who do not appreciate the changes.

Recently the company has introduced a new product corny sweet and corny salad, which mostly attracts the children.  

Strategic Business Units (SBU)

1. Corny
2. Corny Salad
3. Corny Pop
4. Corny Soap

Vision

Our pioneering spirit will guide us to

develop innovative new products in

accordance with our strategic principle and

food philosophy.

Mission

Our company is aimed to deliver ultimate quality product

that contribute to the health of our valuable customers

Slogan

Reviving The Tradition

Core Values

• We define quality by evaluating the ingredients, freshness, safety, taste, nutritive value and appearance of all of the products we carry.
• We offer value to our customers by providing them with high quality products and extraordinary service.
• We take responsibility for our own success and failures. We celebrate success and see failures as opportunities for growth.

Online world for kid’s toys and games

Little girls have their own beautiful perception where everything is like fantasy. Being a mom that loves her little princess, you must surely be looking out for dolls, Doll Dress, doll house and other doll toys to give to her. You can find that the online stores have an exclusive variety which comprises of the most exquisite dolls, doll houses and doll dresses under the best brands. You can easily select them online and have them delivered to your home without any extra delivery charges. Many stores offer payment option of payment on delivery which means that you do not have to bear any risk.

Kids can’t imagine a world with toys because they are most exciting partners of entertainment for them. We can surely imagine the excitement that comes to a kid with new toys as we all have gone through that phase. Parents of this modern age do not have to go to a Toy Shop for purchasing like their own parents did because online stores like Hoopos sell a complete range of the most sophisticated as well as simple toys for all age groups. Just come online and select them yourself or let your child select it and get it parceled right at your corridor.

Board games and other classical games have a great impact in promoting a child’s mental growth. They not only take them to a world of fantasy but are also very effective in educating them. These games are not only enjoyed by children but can also be enjoyed by younger people and parents. Classic Games Free playing on the internet is not as exciting as playing them physically at home after buying through online stores that have the largest collection of these games. The collection with them is so huge that you cannot imagine that board games can get so exciting and complex. 

Target Marketing & Competitor Analysis by Corny Cottage

Target Marketing

We have targeted these Segments by following the “Niche Marketing” concept.

Children:

We are targeting the children because they can be tempted easily by making an attractive promotion.

Young People:

Another major targeting is to capture the young generation who like make a fun in outing and arranging parties. They possess a power to decide what they should eat or not.

Market Specialization:

We are using this targeting pattern because we are serving a variety of product but these all are sold in Lahore Market.

	Karachi	Lahore	Islamabad
P1
P2
P3
P4
P5
P6
P7

Competitor Analysis

Market Situational analysis:

• Not free from germs
• Not standardized product
• No innovations
• Not fresh product 

Our Direct Competitor:

As we are pioneer in this field, that’s why there is no direct competitor who harm our sales.

Our Indirect Competitor

People selling corns on carts are our indirect competitor.

Competitive edge

• All varieties at one place
• Dust free product
• Comfortable sitting lots
• Brand name

Free online recharge

With every other item being purchased through online stores and websites, it was very much on the cards that telecommunication companies will provide their Free Mobile recharge facility on the internet. Therefore many telecommunication companies in India have collaborated with online stores and are rendering recharge services through them. These stores are also data bases of knowledge about every other package that a company is offering along with the rates and the activation procedures.

Vodafone no doubt is the leader of the telecommunication industry throughout the world and features the best deals for its huge spectrum of customers both in India and in the rest of the world. For all Vodafone prepaid customers, online stores like Mobikwik are serving 24/7 Vodafone Recharge facilities which can be acquired by users via SMS options, via web and via android and Java applications which have been devised specifically for recharge.

Idea is among those competitive telecommunication companies in India which have a very strong bonding with their customers due to their cheap packages and exciting call and SMS rates. Idea Recharge for the prepaid customers of this company has now hit the online world as people can now top up their prepaid accounts with just a few clicks. Idea online recharge comes with exciting talk time offers which can be subscribed via websites that are providing such recharge options.  The recharge also comes with different internet packs at discounted rates which can be learned through these websites. So recharging your account is no more something which you need to do by leaving your comfortable chair or home.

The virtues of online shopping

Online shopping for grocery is such a relief for those members of a family who were responsible for carrying out the purchase of these articles. Grocery Shopping Online in Bangalore is your ultimate option for an easy tension free and cheap shopping where everything is instantly available on your screen and is also tagged with the virtue of being original. Online stores which operate for this purpose in Bangalore are very facilitating with their payment options and the best thing is their fast and instant delivery.

Finding a good vegetable shop, about which you are certain that it will provide you with fresh vegetables is a hectic task. The modern world of hectic routines has also made it difficult for people to go out for purchasing vegetables on a daily basis. An Online Vegetable Store is a ploy which is now being exercised by public at large as they not only provide fresh vegetables but also get it instantly available at your home. So they really cut down on your effort and save your time.

A baby very naturally needs the most delicate care which demands from a mother be to very conscious about what products she selects for her baby.  Millions of mothers are now acquiring Baby Care Products India from different online stores which not only feature a complete range but are also very reliable in terms of the quality that they give. Whether its baby pampers, baby lotions, baby foods, baby soaps, baby shampoos etc, everything is available with a few clicks. So for mothers it is the best option which will save them the effort of leaving home with their babies. 

Product Pricing Strategies

Pricing objectives:

Our motive is to charge prices up to the quality of that product rather than to ripping off.

Pricing method:

Perceived value pricing:

We are well aware about the expectations of our customer. So keeping in mind the customer’s perception, we are charging the prices that matched with customer perception.

Product Mix Pricing 

Product Line Pricing

Product prices are vary from product to product e.g.  the price which we are charging of corny classic is different from corny twist.

Optional Product Pricing

We have also determined the price of optional feature with main product but it is not necessary to purchase e.g. coke with corny salad.

Buy Product Pricing

We sell our wastage to dairy farming company that uses it in feed of birds and animals.

Product Bundle Pricing

There is family package which is essential to purchase with whole bundle / Buffy.

Marketing Skimming Pricing

We are using the market skimming pricing strategies In the market.

Application development with pleasing affordability

Recent researched statistics show that there is a continuo’s rate of increase or extrapolation in the number of people who are using various diverse applications through their smart phones, tablets and computer system. Therefore the need of a cost effective and efficient Application Development Company is on the rise like never before. Many have mastered this domain over the span of many years and have their distinct quality and attributes. They design applications for meeting every other aspect of utility whether it relates to the corporate world of executives, employees and operational teams or it relates to a common lay man who need to ploy a check on things.  

With android technologies being used by masses all over the planet, continuous efforts and researches are being made to make this platform even diverse and to bring down the Android Developer Cost to even decreased levels. Various well reputed app concerns working on android applications have devised some techniques and cost minimizing methods which have brought these applications well within the reach of corporate concerns and other people.

Application development sector is still to see a downfall because the demand has never lagged over last many years. With newer platforms o serve such as Android or Smart phones, individual app developers and concerns have a bright sustainable future. This growing demand has enabled numerous app developing concerns to reach economies of scale with their manufacturing methods and their App Development Costs can be easily afforded by a large circle of the population. 

Target Marketing & Competitor Analysis of Web Zone

Target Marketing

We have targeted these Segments by following the “Differentiated Marketing” concept.

• Professional’s class

We are targeting the professional class because they can promote their self by designing their portfolios on internet.

• Companies

Another major targeting is to capture such companies who don’t possess their own website but there is a potential for them to increase the sale volume by E-Advertisement. More over such companies who possess their own website keeps a complaint regarding their website.

Competitor   Analysis

As a new entrant in web designing and web developing sector, web zone has conducted a complete survey which shows that there is a lot of potential in this sector. Although a cluster of web developing companies is already working a lot yet there is still a lot of weak areas which can be targeted by offering a suitable packages. For this concern, Web Zone has focused and taken some initial steps to compete a existing companies.

Cost Comparison

Companies’ Name	Domain Extension Price In Dollar
	.com	.info	.org	.biz	.net	.tv
MARSNET	10.99 $	10.99 $	10.99$	10.99 $	8.99 $	10.99 $
AH CORPORATION	1200 Rs	1200 Rs	1200 Rs	1200 Rs	1200Rs	1200 Rs
ZEENNET	15 $	20 $	15$	20 $	15 $	50 $
AVICOSOFT	9.95 $	9.95 $	9.95$	9.95 $	9.95 $	9.95 $
HANSONPAKISTAN	9.71 $	6.62 $	11.99$	9.71$	12.88 $	53.47$
HOSTNDOMAIN	800 Rs	800 Rs	800 RS	800 Rs	800 Rs	3000Rs
PNT GLOBAL	812 Rs	900 RS	812 RS	900 Rs	812 Rs	900 Rs
Web Zone	800 Rs	799 Rs	800 Rs	850 Rs	1000 Rs	990 Rs

Affordable Tourism to all Hill stations and Destinations in India

Cardamom and verdant tea gardens, scenic attractions, refreshing cliffs and a moderate weather is what Darjeeling city in the West Bengal is made of. This dazzling Hill Station attracts thousands and thousands each year for their vacation and honey moon trips because there can be no better place to take a break or romance with your loved one.  Darjeeling Tour Packages on offer by concerns involved in the tourism industry are very attractive in terms of their rates. In a single package, one can visit historical monuments, temples and enjoy stay in luxury resorts.

Do you love to see the most ravishing waterfalls, are you an addict of scenic beauty and do you have a taste for monsoon, if yes, then a Trip to Lonavala is what you need. This awe inspiring tourism spot of Maharashtra gets one as close to nature as possible and is a place where one can taste the real calmness of serenity. Select the best package from a tourism concern which are inclusive of travelling, recreation and accommodation charges and make your trip an easy picking.

Shimla is a premier tourism destination of India which is not only loved by the native people but is also very much popular among international tourists. The striking beauty of this place really engulfs the mind and soul of an individual as the calm winds and the serene atmosphere here is simply wonderful. Shimla Packages of various tourism destinations are as exciting as they can get because one gets to enjoy the whole tour with ease and at rates which can be managed easily by majority of the families and honey moon couples.  

Pushing up for promotion? Give a boost with certifications

ITIL stands for Informational Technology Infrastructure Library and it’s a set of practices in need for IT Service Management. ITIL certifications can be classified as: foundation, intermediary level, expert level and master qualification level. ITIL v3 certification on a foundation level will train the student in the basic skills needed for IT Service Management. The course will help students learn how to improve services in IT sector. The certification requires the student to be at least Senior IT and business executives, IT managers and staff, consultants, project managers.

 PMP exam are needed in order to obtain credentials for the Project Management Professional or for short PMP. The exam is structured in a way that will cover all aspects of project management, from initiating a project to closing a project. Earning a PMP credential will ensure a boost of your career with the company and PMP credentials will also recognize the ability to lead and direct project teams.  If you’re an experienced project manager and need to solidify your skills, then PMP exams are what you need.

Online certification has many advantages over normal courses. You can attend to the class whenever you want, without needing to attend to the class as in normal courses. Through the certification online you can learn many skills from English to working with a specified PC language or creating a special application. The expansion of the internet is offering limitless courses to attend. Just choose one that you think you need and begin it. Some of the courses are free and for some you have to pay. Obtain the certification that you dreamed off by attending an online course.

Article / Topic: Managing risk in an unstable world

Written By:  Ian Bremmer

June: 2005     

Summary

Company meanwhile fears unpredictable change even as they seek profit. A freshly privatized industry in turkey. Recently tendered oil blocks in Libya. Global investment decision on economic data. Economic risk involve on countries per capita income, growth &inflation. Political risk is influenced by the passage law & rise of popular movement. All the factor that might political stabilizes or de stabilizes. Risk depends upon the context of the investment decision.

 Business active only in develop nation should factor political risk in to the planning scenarios. Political risk analysis is more subjective than its economic counterpart and demand that leaders grapple not just with broad. Article also helps corporate leader become better information about the myriad shifting influence on global investment. Business strategist can minimize risk.

In fact historically some of the business world’s best political risk analysis has com from Multinational Corporation like Shell &AIG. International markets are most interconnected. If china rapidly growing economy a soft landing & crashing into recession. So the impact on India, Russia & US. China’s political decision today will have dramatic long term effect on its market. Business shifts some other countries where labor is cheap such as china.

Economic risk & political risk analysis addressed two fundamentally different. Economic risk analysis tells corporate leaders. It saw clear skies. Political analyst produced a darker & move accurate. It has been able to detect the silver lining in economist dark clouds. With emerging markets like china.

Political unstable countries like Saudi Arabia business leader are turning to political risk analysis to measure the impact of politics. One tool for measuring & presenting stability data e.g. incorporates 20 composite indicators of risk in emerging markets& scores risk according to both their   structural & temporal component. Countries are ranked on a scale of zero a fail state & scale fifty to hundred stable states.

A complete & accurate picture of any countries risk requires analyst with strong reportorial skills, timely, accurate data on a variety of social & political trends. Political never stop moving & risk analyst must be able to follow a nation’s story as it developed. Comparing single nation’s data points over time tell the analyst whether that nation is become more stable or less. 

                                                                                                

Ref –Page, No 74
HBR

Promotion Strategy of Web Zone

Objectives:

• To initiate strong awareness about the launch of Web Zone throughout country.
• To win market shares over our top functional developing competitor, Unique Links.

Message:

The promotional outputs will convey the clear message that “Web Zone is offers creative & innovative web designing packages”.

Concepts:

“See difference, enjoy difference & be different.

Media selection:

To choosing appropriate Medias, we will keep in mind the target markets because they need the same thing but for different Purposes.

Advertising Plan:

Advertising Plan
Output	Details
Magazines	For Professionals & Companies: HBR, etc
Internet	Banners on selective websites (chatting, search engines, etc.) Official promotional website: www.webzone.com
Outdoors	Billboards and prints in selective areas including: Campuses, Universities & Commercial areas.
Personal selling	We will directly contact with consumers & Professional people.
Public relations	Special displays and events in Universities.
Publicity	Press releases (Print and Online).

Online recharge facilities for comfort and ease

Vodafone has now gone one step further with its customer facilitation policy and is now rendering all its services online.  Vodafone Online Recharge is at your cozy bed now because prepaid Vodafone customers can sit and relax in their soft bed while they get their recharge done through using online websites such as Mobikwik. Similarly one can easily avail all the prepaid plan and packages details and the recharge can be done through a lot a payment options using web, SMS or application being used on the android or java platform.

Online Recharge facility is one truly facilitating feature which many telecommunication companies are now providing through online websites. This facility not only saves one from the discomfort of leaving home  in hot or cold weather but it also enables them to get recharge at locations where there are no outlets for this purpose. Online websites like Mobikwik are providing this facility throughout 24 hours and they have a vast variety of payment options to cater a vast genre of customers.

Like they say that an Idea can change your life! Idea has truly met this saying by devising enthralling deals for its prepaid customers. To complement these deals for easy utility, idea has initiated Idea Online Recharge for its prepaid customers. Using android application, using SMS, using web and through net banking, customers can get their prepaid accounts recharge instantly and with only the effort of a few clicks. Idea is rendering such services through online concerns which also provide every minute details relating to their exciting deals, bundles and packages. 

Article / Topic: Fiats Extreme Makeover

Written By: Sergio Marchionne

December: 2008

Summary

It seemed that whenever you opened a newspaper in Italy, there was another embarrassing story. Today, Fiats bottom line is solidly in the black and the automakers latest car the Cinquecento, is the talk of the industry in this article, Marchioness describes how he changed the way the company was run. How he made four particularly effective improvements.

 First, he searched the company for hidden leadership potential such as people far from headquarters and young talent in marketing and other functions that had not been considered high potential career paths.

After finding such potential talent such as informal conversations and text messaging demonstration his commitment to them and improving the corporate culture. The time to market for the Cinquecento was whittled down from four years to just 18 months once engineers and de-singers started questioning and streamlining their processes.

Third he pushed the organization to be less inward-looking adopting benchmarks from Apple for instance and hiring people from outside the car industry also he showed respect for the Fiats employees be making adjustments.

Ref –Page, No 45
HBR

Online grocery stores and their complete range of products

Parachute Oil come with a complete range of oil products for promoting hair growth and maintaining their natural flair and beauty. They use the most natural and chemical free herbs which have been researched for providing nourishment and natural proteins that are essential to protect an individual from hair fall and other hair issues. The range of parachute hair products is a vast one and includes, oil, shampoos, hair therapy conditioners etc and the good thing is that they can now easily be purchased online with online stores like the one known as bigbasket.

Nestle is one of the best concerns in the world that provides a complete range of packed food items for all age groups. If we take Nestle Baby food products, it is itself a complete range which includes Nestle Cerelac, Nestle Lactogen, Nestle Nan Pro 2 and 3 and so on. All these baby food stuff are certified for being conducive towards baby health and growth and are tasty at the same time. Now with the change in shopping trends the company serves it’s full fledge range of products on online stores so that people can avail them easily by just going for a few online clicks.

Online grocery business has made shopping a very easy and comfortable activity for a large number of masses as they now do not have to rush to remote locations under the sizzling sun or stand in long lines. These stores are now working as Organic Food Retailers Mumbai who provide a complete range of organic and other food items under one online roof. 

Prepaid online deals, packages and their online activation or recharge

Vodafone is touching new heights of quality and improved services and has turned a new leaf of innovations and facilitating packages. Vodafone SMS pack through mobile is its new service which has been launched to facilitate prepaid subscribers. They have formularized unlimited SMS packs for picked out circles. This new service has been basically formulated for adding regional SMS bundles deals or plans to facilitate their prepaid subscribers.  With this service, mobile phones can be recharged instantly from any location throughout India using the services of some concerns like Mobikwik etc.

BSNL India has been coming up with innovative deals and plans to help their customers avail a prolific mobile phone experience using their services. BSNL online recharge for SMS pack is one of its new services using which prepaid customers can lay their hands on a variety of truly facilitating SMS packages. These deals also include unlimited SMS packs which are really an excitement booster for those who are more into texting rather than giving calls. All these exciting deals and their recharge is now something which can be easily availed online through some online concerns such as Mobikwik.

Idea has always maintained its legacy when it comes to giving their customers GPRS plans for making them access the world of internet through their cell phones. They have a large variety of 2g and 3g GPRS plans which are very much popular among masses. The good news is that all these plans, the related information, the services and the Idea 2g plan activation can now be easily done online through availing services of online concerns which have entered into long term contracts with Idea.