Target Marketing & Competitor Analysis of Web Zone

Target Marketing

We have targeted these Segments by following the “Differentiated Marketing” concept.

• Professional’s class

We are targeting the professional class because they can promote their self by designing their portfolios on internet.

• Companies

Another major targeting is to capture such companies who don’t possess their own website but there is a potential for them to increase the sale volume by E-Advertisement. More over such companies who possess their own website keeps a complaint regarding their website.

Competitor   Analysis

As a new entrant in web designing and web developing sector, web zone has conducted a complete survey which shows that there is a lot of potential in this sector. Although a cluster of web developing companies is already working a lot yet there is still a lot of weak areas which can be targeted by offering a suitable packages. For this concern, Web Zone has focused and taken some initial steps to compete a existing companies.

Cost Comparison

Companies’ Name	Domain Extension Price In Dollar
	.com	.info	.org	.biz	.net	.tv
MARSNET	10.99 $	10.99 $	10.99$	10.99 $	8.99 $	10.99 $
AH CORPORATION	1200 Rs	1200 Rs	1200 Rs	1200 Rs	1200Rs	1200 Rs
ZEENNET	15 $	20 $	15$	20 $	15 $	50 $
AVICOSOFT	9.95 $	9.95 $	9.95$	9.95 $	9.95 $	9.95 $
HANSONPAKISTAN	9.71 $	6.62 $	11.99$	9.71$	12.88 $	53.47$
HOSTNDOMAIN	800 Rs	800 Rs	800 RS	800 Rs	800 Rs	3000Rs
PNT GLOBAL	812 Rs	900 RS	812 RS	900 Rs	812 Rs	900 Rs
Web Zone	800 Rs	799 Rs	800 Rs	850 Rs	1000 Rs	990 Rs