Friday 22 March 2013

Target Marketing & Competitor Analysis of Web Zone

Target Marketing

We have targeted these Segments by following the “Differentiated Marketing” concept.
  • Professional’s class
We are targeting the professional class because they can promote their self by designing their portfolios on internet.
  • Companies
Another major targeting is to capture such companies who don’t possess their own website but there is a potential for them to increase the sale volume by E-Advertisement. More over such companies who possess their own website keeps a complaint regarding their website.

Competitor   Analysis

As a new entrant in web designing and web developing sector, web zone has conducted a complete survey which shows that there is a lot of potential in this sector. Although a cluster of web developing companies is already working a lot yet there is still a lot of weak areas which can be targeted by offering a suitable packages. For this concern, Web Zone has focused and taken some initial steps to compete a existing companies.

Cost Comparison

Companies’ Name
Domain Extension Price
In Dollar
.com
.info
.org
.biz
.net
.tv
MARSNET
10.99 $
10.99 $
10.99$
10.99 $
8.99 $
10.99 $
AH CORPORATION
1200 Rs
1200 Rs
1200 Rs
1200 Rs
1200Rs
1200 Rs
ZEENNET
15 $
20 $
15$
20 $
15 $
50 $
AVICOSOFT
9.95 $
9.95 $
9.95$
9.95 $
9.95 $
9.95 $
HANSONPAKISTAN
9.71 $
6.62 $
11.99$
9.71$
12.88 $
53.47$
HOSTNDOMAIN
800 Rs
800 Rs
800 RS
800 Rs
800 Rs
3000Rs
PNT GLOBAL
812 Rs
900 RS
812 RS
900 Rs
812 Rs
900 Rs
Web Zone
800 Rs
799 Rs
800 Rs
850 Rs
1000 Rs
990 Rs

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