Target Marketing
We have
targeted these Segments by following the “Niche Marketing” concept.
Children:
We
are targeting the children because they can be tempted easily by making an
attractive promotion.
Young People:
Another major targeting is to capture the
young generation who like make a fun in outing and arranging parties. They
possess a power to decide what they should eat or not.
Market Specialization:
We are using this targeting pattern
because we are serving a variety of product but these all are sold in Lahore
Market.
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P7
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- Not free from germs
- Not standardized product
- No innovations
- Not fresh product
As we are pioneer in this field,
that’s why there is no direct competitor who harm our sales.
People selling corns on carts are
our indirect competitor.
Competitive edge
- All varieties at one place
- Dust free product
- Comfortable sitting lots
- Brand name
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