Target Marketing & Competitor Analysis by Corny Cottage

Target Marketing

We have targeted these Segments by following the “Niche Marketing” concept.

Children:

We are targeting the children because they can be tempted easily by making an attractive promotion.

Young People:

Another major targeting is to capture the young generation who like make a fun in outing and arranging parties. They possess a power to decide what they should eat or not.

Market Specialization:

We are using this targeting pattern because we are serving a variety of product but these all are sold in Lahore Market.

	Karachi	Lahore	Islamabad
P1
P2
P3
P4
P5
P6
P7

Competitor Analysis

Market Situational analysis:

• Not free from germs
• Not standardized product
• No innovations
• Not fresh product 

Our Direct Competitor:

As we are pioneer in this field, that’s why there is no direct competitor who harm our sales.

Our Indirect Competitor

People selling corns on carts are our indirect competitor.

Competitive edge

• All varieties at one place
• Dust free product
• Comfortable sitting lots
• Brand name