Written By: Sergio Marchionne
December: 2008
Summary
It seemed that whenever you opened
a newspaper in Italy, there was another embarrassing story. Today, Fiats bottom
line is solidly in the black and the automakers latest car the Cinquecento, is
the talk of the industry in this article, Marchioness describes how he changed
the way the company was run. How he made four particularly effective
improvements.
First, he searched the company for hidden
leadership potential such as people far from headquarters and young talent in
marketing and other functions that had not been considered high potential
career paths.
After finding such potential
talent such as informal conversations and text messaging demonstration his
commitment to them and improving the corporate culture. The time to market for
the Cinquecento was whittled down from four years to just 18 months once
engineers and de-singers started questioning and streamlining their processes.
Third he pushed the organization
to be less inward-looking adopting benchmarks from Apple for instance and
hiring people from outside the car industry also he showed respect for the
Fiats employees be making adjustments.
Ref –Page, No 45
HBR
HBR
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