Psychological Pricing
To attractively determining the
prices we are using psychological pricing strategies for example like 49 59
etc.
Cash Discount
We are giving 13% to consumer.
Quantity Discount
For few items there is facility of
buy one get one free.
Seasonal Discount
We also giving seasonal discount at
the end of season like in June we give 30% on corny classic.
Sales Promotion Price
We are charging fewer prices on our
new release (corny twist).
Special Events
Pricing
We charge fewer prices on
Jashn-e-Baharan and 14th august to increase our sales.
Cost Based Price:
Product > Cost >
Price > Value > Customer
Value Based Pricing:
We are charging the prices up to
perception of value which we deliver to our customer rather than to our cost.
Customer > Value >
Price > Cost > Product
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