Written By: Nitin Nohria, Boris Groysberg & Linda-Eling Lee
June-July: 2008
Summary
The article mainly focused on four
drives that underline motivation; the drive to acquire, the drive to bond, the
drive to comprehend, the drive to defend.
Although fulfilling all four of
employees’ basic emotional drives is essential for any company, our research
suggests that each drive is best met by a distinct organizational lever.
The drive to acquire is most
easily satisfied by an organization’s reward system- how effectively it
discriminates between good and poor performers, ties reward to performance, and
gives the best people opportunities for advancement. The drive to comprehend is
bet addressed by designing jobs that are meaningful, interesting, and
challenging.
The secret to project your company
into leading position in terms of employee motivation is to improve its
effectiveness in fulfilling all four basic emotional drives, not just one.
Ref –Page, No
78
HBR
HBR
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