Promotion Strategy of Web Zone

Objectives:

• To initiate strong awareness about the launch of Web Zone throughout country.
• To win market shares over our top functional developing competitor, Unique Links.

Message:

The promotional outputs will convey the clear message that “Web Zone is offers creative & innovative web designing packages”.

Concepts:

“See difference, enjoy difference & be different.

Media selection:

To choosing appropriate Medias, we will keep in mind the target markets because they need the same thing but for different Purposes.

Advertising Plan:

Advertising Plan
Output	Details
Magazines	For Professionals & Companies: HBR, etc
Internet	Banners on selective websites (chatting, search engines, etc.) Official promotional website: www.webzone.com
Outdoors	Billboards and prints in selective areas including: Campuses, Universities & Commercial areas.
Personal selling	We will directly contact with consumers & Professional people.
Public relations	Special displays and events in Universities.
Publicity	Press releases (Print and Online).